Colour plays an important role in design, especially in web design. Myriads companies use the web as a sales tool now and using the correct colours can signify more sales, but getting the colour choices wrong could lead to less users and decreases in sales.
Understanding the psychology of colour is vital for all web designers if they want to create a successful web-site. This is because disparate colours affect humans in disparate ways, and may influence moods and emotions. This means that your colour choice could make your users angry if you get it wrong.
Colour could also be used to guide users to certain zones on a page. For example, you might crave a user to click the buy now button, so creating it stand out is very important.
Here is a pointer to how diverse colours influence and affect humans:
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